Bagi sebagian pengguna computer(user) yang sudah ahli, mereka mengerti bagaimana suatu keamanan dalam melakukan aktivitas berkomputer, tetapi bagi user biasa kadang-kadang hal ini diabaikan, baik secara sadar maupun tidak. Tentunya itu saat beresiko sekali apalagi jika kita menggunakan computer tersebut terkoneksi ke Internet.
Berikut ini merupakan beberapa tips-tips dasar dalam menjaga computer kita agar terhindar dari hal-hal yang tidak diinginkan seperti terjangkit virus, spyware dan sebagainya
*Mengirimkan Data Penting Lewat E-mail yang sudah dienkripsi*
Banyak orang yang tidak tahu betapa pentingnya enkripsi bahkan ada yang tidak tahu sama sekali tentang enkripsi. Sekedar informasi, enkripsi adalah suatu teknik dalam pengamanan suatu file dimana prosesnya yaitu menyandikan suatu informasi menjadi sebuah kode-kode rahasia. Dengan men-Enkripsi data tersebut maka setidaknya Anda telah mengurangi resiko dalam pencurian data yang sering terjadi saat anda mengirim sebuah E-mail baik itu berisi data penting atau tidak.
*Gunakanlah Password dan Pertanyaan “Security” yang sulit ditebak*
Tanggal lahir, nama orangtua/pacar, atau bagi mahasiswa mungkin nomor NPM, itu merupakan salah satu password yang mudah untuk ditebak, sebaiknya password yang dipakai tidak berhubungan atau pernah diketahui oleh public, karena mudah bagi seseorang yang memang berniat untuk membuka suatu akun anda, dengan sedikit usaha, bisa saja mendapatkan akses yang mereka inginkan. Beberapa hal lagi adalah menggunakan password yang lemah disebabkan karena menganggap akun tersebut jarang dipakai jadi tidak perlu password yang sulit. Hal ini sering terjadi, dan saya juga menemukan hal ini pada teman saya, karena menganggap akun e-mailnya jarang dibuka atau berisi file-file yang tidak terlalu penting maka mereka mengggunakan password seadanya, bahkan dengan mudahnya memberitahukan password akun mereka pada orang lain.
*Jangan penah melonggarkan sekurity Karena perasaan*
Ini merupakan kesalahan yang paling tidak masuk akal yang sulit untuk dijelaskan tapi justru inilah yang sering terjadi. Hamper sama seperti kasus yang saya sebutkan diatas, mungkin pemberian password ke pihak ketiga adalah karena unsur perasaan juga. Atau pada kasus lain, saat kita sedang memperbaiki computer kita lalu orang lain datang dan berkata, “Percayalah, saya orang yang ahli”, lalu secara sadar dan tanpa pertimbangan lagi kita menyerahkan begitu saja masalah tersebut dengan memberikan semua akses control tehadap computer kita.
Didalam Kandungan seorang ibu terdapat 3 bayi kembar, kemudian 3 bayi kembar itu saling mengutarakan cita-cita mereka masing-masing
bayi 1: klo aku sudah besar, aku pengen jadi ahli teknisi PLN! bayi 2: kenapa? bayi 1: biar aku bisa bikin penerangan soalnya disini gelap banget..
bayi 2 juga tidak mau kalah bayi 2: klo aku sudah besar, cita-citaku ingin jadi arsitek! bayi 1: kenpa? bayi 2: biar aku bisa bikin rumah yang besar dan luas soalnya disini sempit banget..
bayi 3 yang dari tadi diam saja kemudian ditanya oleh saudaranya yang lain bayi 1: klo kamu pengen, cita-citanya pengen jadi apa? bayi 3: cita-cita aku sudah besar ingin jadi Detektif bayi 2: detektif?? kenapa?? bayi 3: Soalnya aku penasaran ama BOCAH GUNDUL yang suka keluar-masuk kesini, soalnya setiap kali BOCAH GUNDUL itu pengen pergi keluar, selalu cipratin air ke kita....:P
Sama seperti postingan saya sebelumnya, ini juga merupakan sertifikat yang didapat dari Lembaga Pengembangan Komputerisasi Unversitas Gunadarma. Tetapi berbeda dengan sebelumnya, ini merupakan sertifikat workshop yang diadakan selama 1 (satu) hari penuh yaitu pada tanggal 5 February 2010
Workshop yang saya ambil ini berkaitan dengan bagaimana membuat sebuah mail server dengan menggunakan Qmail.
Akhirnya setelah lama ku tunggu, saya mendapatkan juga sertifikat kursus ini. Ini merupakan sertifikat yang saya dapatkan setelah mengikuti kursus dari Lembaga Pengembangan Komputerisasi Universitas Gunadarma selama 1 (satu) minggu mulai dari tanggal 8 February 2010 sampai dengan 12 February 2010.
Subject dari kursus yang diberikan lumayan banyak dan bermanfaat, semuanya berkisar tentang Operating System Linux dalam hal ini distro yang digunakan adalah Red Hat, Jaringan Linux, membuat DNS Server, dsb.
Inilah mungkin media penyimpanan masa depan yang akan menggantikan sebuah harddisk konvensional yang selama ini beredar di pasaran, mengingat perkembangannya yang semakin meningkat beberapa tahun ini.
SSD merupakan sebuah alat penyimpanan data yang menggunakan solid-state memory sebagai penyimpanan data. SSD sendiri menggunakan interface serupa harddisk drive sehingga bisa dioperasikan pada device yang berbeda. Ukuran SSD sekitar 2.5” menggunakan interface SATA, ada juga yang menggunakan SRAM atau DRAM dimana biasa disebut RAM-DRIVE.
Berbeda dengan harddisk, SSD sudah menggunakan semiconductor, sedangkan harddisk masih menggunakan electron tubes, hal ini menyebabkan SSD tidak memiliki part yang bergerak sehingga SSD berumur lebih lama dibandingkan harddisk, dan juga memiliki access time dan latency yang lebih kecil.
Perbandingan bagian dalam harddisk konvensional dengan SSD
Kelebihan dan kekurangan SSD dibandingkan Harddisk Kelebihannya
1. Kecepatan random access untuk proses reading data lebih cepat, karena tidak membutuhkan head untuk bergerak melakukan proses write/read.
2. Read Latency jauh lebih kecil, dimana menyebabkan aplikasi yang dijalankan melalui SSD akan jauh lebih cepat dibandingkan dengan harddisk
3. Performa untuk read akan lebih stabil, karena pencarian lokasi data tidak tergantung pada letaknya data tersebut.
4. Tidak bersuara, karena tidak menggunakan part bergerak tetapi hanay chip saja.
5. Untuk kapasitas SSD kecil, biasanya memerlukan daya yang sedikit dan panas yang dihasilkan juga tidak tinggi
6. Reabillitas mekanis didalamnya lebih tinggi, , dimana tidak ada part yang bergerak menyebabkan hampir tidak akan terjadi Mechanical Failure, imbasnya SSD mampu bertahan pada benturan, goncangan, terjatuh dan perubahan suhu.
7. Temperatur yang bisa dioperasikan lebih baik, SSD bisa bertahan sampai suhu 70 derajat Celcius, sedangkan harddisk biasa, hanya pada kisaran 5-55 derajat Celcius.
8. Berat SSD lebih ringan dibandingkan Harddisk.
9. Kerusakan biasanya terjadi hanya pada proses writing, sedangkan harddisk biasanya pada proses read. Jika kerusakan terjadi pada proses write, data bisa dialihkan ke lokasi yang tidak rusak, sedangkan jika kerusakan pada proses read, maka data akan terhapus atau error selamanya.
Kelemahan
1. Harga yang masih cukup mahal, harga SSD per-gigabyte-nya sekitar US$1.50 sampai US$3.45. Sedangkan harddisk konvensional hanya sekitar US$0.38
2. Kapasitasnya yang jauh tertinggal dengan harddisk konvensional
3. Write/erase cycle yang terbatas untuk SSD. SSD hanya bisa bertahan sekitar 1000 sampai 10,000 kali write cycle atau maksimal 100,000 kali write cycle. Bandingkan dengan harddisk konvensional yang bisa tahan sampai 1-5 juta kali write cycle. sehingga semakin lama performa SSD itu akan turun dengan sendirinya sesiring penggunaannya.
4. kecepatan write yang lebih lambat dibandingkan harddisk konvensional.
5. SSD yang berbasis DRAM (bukan berbasis flash) memerlukan daya yang lebih tinggi dari harddisk konvensional untuk beroperasi.
Pada dasarnya, penggunaan SSD saat ini lebih banyak dipilih untuk menggantikan hardisk konvensioal yang terdapat pada notebook, sebab saat ini notebook dituntut berukuran kecil dan bersifat mobile namun dengan performa yang tidak kalah dengan PC desktop atau notebook yang berukuran lebih besar lainnya.
Melihat kondisi perkembangan, baik hardware maupun software saat ini, bukan tidak mungkin nantinya, semua harddisk drive saat ini akan digantikan oleh SSD yang lebih kecil, ringan, dan kecepatan read/write yang lebih baik. Tentunya setelah semua kekurangan yang dimiliki SSD bisa diatasi atau diminimalisir.
ini gw dapet dari thread kaskuser di kaskus, dari kategori jokes, di thread ma master network.... isinya lucu bgt menurut gw, jdi bkan maksud hati ngejiplak tpi cma berniat ngeshare aja ke pembaca blog gw...
gini nih ceritanya:
Bu Sri, seorang guru kelas satu SD, sangat kesal dengan seorang muridnya yang bernama Joko. Bu Sri: "Joko, mengapa kamu tidak mau mengikuti pelajaran di kelas?" Joko: "Saya anak cerdas, pelajaran kelas satu terlalu mudah untuk saya, bahkan saya dapat mengerjakan semua soal punya kakak saya yang dikelas tiga" "Seharusnya saya ada dikelas tiga juga!"
Bu Sri merasa kesal. Ditariklah si Joko ini keruang Kepala Sekolah. Ketika si Joko menunggu di depan ruang Kepala Sekolah, Bu Sri menjelaskan pada Pak Amir, si Kepala Sekolah, mengenai kelakuan muridnya yang bernama Joko ini. Pak Amir kemudian ingin mengetahui seberapa pandai si Joko ini sehingga ia berkeinginan ditempatkan dikelas tiga, apabila ia tidak dapat menjawab test yang diberikan oleh Pak Amir, maka ia harus kembali sebagai murid kelas satu dan berkelakuan yang sepantasnya, atau apabila tidak menurut maka orang-tuanya harus dipanggil. Bu Sri setuju. Pak Amir: "Joko, berapa 3x3?" Joko: "9" Pak Amir: "Berapa 6x6?" Joko: "36" Kemudian Pak Amir memberikan test-test berikutnya sesuai dengan mata pelajaran kelas tiga SD dan semua pertanyaan tersebut dapat dijawab dengan benar oleh sang genius Joko. Pak Amir lalu berkata pada Bu Sri: "Saya rasa Joko dapat langsung dipindahkan ke kelas tiga" Bu Sri: "Pak Amir, mohon tunda dahulu keputusan ini. Saya akan memberikan beberapa pertanyaan lagi pada Joko" Pak Amir dan Joko setuju.
Bu Sri: "Joko, apa yang dimiliki sebanyak empat buah oleh seekor sapi sedangkan saya hanya punya dua?" Dengan cepat Joko menjawab: "Kaki" Bu Sri: "Apa yang ada dicelanamu tapi tak ada di celana saya?" Joko: "Saku/kantong" Bu Sri: "Coba tebak sebuah benda dalam bahasa Inggris yang dimulai dengan huruf 'C' dan diakhiri huruf 'T', dimana benda tersebut ber-rambut, bulat, lonjong, dan mengandung cairan berwarna putih?" Joko: "Coconut"
Kening Pak Amir berkerut dengan mata membelalak..... Bu Sri: "Benda apa yang dimasukan dalam keadaan keras, kemudian memerah, dan dikeluarkan setelah lembek dan lengket?" Joko: "Permen karet"
Bu Sri: "Apa yang dilakukan pria dalam kondisi berdiri, wanita dengan duduk, dan anjing dengan satu kaki diangkat?" Joko: "Jabatan tangan"
Bu Sri: " Sekarang saya akan bertanya mengenai 'Siapa saya', okay?" Joko: "Ya, Bu Sri" Bu Sri: "Anda memasukan tiang anda pada saya. Anda mengikat saya untuk membangkitkan saya. Saya basah sebelum anda basah. Siapa saya?" Joko: "Tenda"
Bu Sri: "Sebuah jari memasuki saya. Anda menggerakan si jari tersebut. Pengantin pria adalah yang pertama melakukannya. Siapa saya?" Joko: "Cincin kimpoi"
Bu Sri: "Saya terdiri dari berbagai ukuran. Ketika saya sakit, cairan menetes. Siapa saya?" Joko: "Hidung"
Bu Sri: "Saya mempunyai pentungan keras. Ujungku dapat menembus. Siapa saya?" Joko: "Panah"
Bu Sri: Saya test anda dalam bahasa Inggris lagi. Sebutkan sebuah kata yang dimulai dengan huruf 'F' dan diakhiri huruf 'K' yang dapat memberikan kenikmatan?" Joko: "Firetruck"
Pak Amir langsung menyela Bu Sri supaya tidak menanyai Joko lebih lanjut sambil berkata: "Bu Sri, taruh Joko dikelas lima. Dia lebih pandai dari saya dimana jawaban saya untuk sepuluh pertanyaan terakhir tidak ada yang benar"
sekitar 1 tahun yang lalu, gw masih mencari-cari situs download komik naruto di internet, biasalah gw kebiasaan minjem komik daripada beli, makanya gw mencari situs downloadtan komik naruto ini
dari beberapa situs download yang gw dapatkan, beberapa ternyata masih dalam bentuk bahasa inggris, seperti di situs www.japflap.com atw pun www.onemanga.com yang hanya bisa dibaca secara online
lalu gw menemukan sebuah situs yang menarik, situs yang bisa mendownload komik naruto yang sudah diterjemahkan kedalam bahasa indonesia selain komik naruto, ada juga komik terkenal lainnya, semacam one piece, maupun bleach disamping komik, situs ini juga menyediakan download untuk anti virus dan game-game untuk platform nitendo DS situs ini adalah faisalardhy.blogspot.com
silakan kunjungi situs ini bagi yang berminat dengan downloadtan komik naruto berbahasa indonesia
mana yang lebih baik menurut anda, di penjara atw bekerja di sebuah kantor?
jika anada berpikir bekerja dikantor lebih baik sekarang saatnya anda berpikir ulang
gw akan memberikan contoh-contoh yang membuat anda berpikir lagi mengenai hal tersebut
1. DI PENJARA..... anda menghabiskan sebagian besar waktu anda di dalam sel 8x10
DI KANTOR....... anda menghabiskan seluruh waktu anda di dalam ruang 6x8
2. DI PENJARA..... anda mendapat tiga kali makan sehari dan gratis
DI KANTOR...... anda hanya mendapatkan satu kali istirahat makan dan anda harus membayar
3. DI PENJARA... anda mendapat pengurangan masa hukuman untuk kelakuan baik
DI KANTOR... anda mendapatkan penghargaan untuk kelakuan baik dengan tambahan pekerjaan
4. DI PENJARA... anda dapat nonton TV dan bermain
DI KANTOR.... anda bisa dipecat jika nonton TV dan bermain
5. DI PENJARA... anda memiliki toilet pribadi
Di KANTOR.... anda harus berbagi
6. DI PENJARA.... mereka membiarkan keluarga dan teman anda mengunjungi
Di KANTOR.... anda bahkan tidak dapat berbicara dengan keluarga dan teman anda
7. DI PENJARA... semua biaya dibayar oleh pembayar pajak dengan tidak perlu bekerja
Di KANTOR.... anda membayar semua pengeluaran untuk pergi bekerja dan kemudian mereka memberi pajak anda dari penghasilan anda untuk membayar para tahanan
8. Di PENJARA... anda menghabiskan sebagian besar waktu hidup memandang keluar dari "bar" (jeruji besi) dengan keinginan untuk keluar
Di KANTOR.... anda menghabiskan sebagian besar waktu dengan keinginan untukkeluar dan masukdi bar
9. Di PENJARA.... Terdapat penjaga yang kadang-kadang kejam
Di KANTOR.... mereka disebut Manager
so, bagaimana menurut anda, apakah bekerja di kantor tetap lebih baik dibandingkan dengan di penjara, atw sudah mulai berpikir-pikir lagi
yah, walaupun untuk orang2 yang bekerja di kantor atw orang2 yang hidup bebas, hidup bebas lebih baik daripada ada di dalam penjara, tetapi bagi orang yang didalam penjara, disana lebih senang karena bebas dari carut marut dunia politik dan kehidupan yang makin ancur
makanye para kriminil pada betah bolak-balik ke penjara, kaga kapok-kapoknye, orang enak kok katanya.... :p
List some of your favourite brands. Then answer these questions.
Are they International or national brands? They are International Brands
What image and qualities does each one have? Use the following words and phrases to help you? Image and qualities of each brands is cool and durable3.Why do people buy brands? Because brands goods have high quality
4.Why do you think some people dislikes brands? Because the brands is notreliable
5.How loyal are you to the brands you have chosen? I am loyal to the brands if product of the brands is well – made, inexpensive, and durable
For example, when you buy jean, do you always buy Levi’s
A recent survey named the brands below as the world’s top ten. Which do you think is number one? Rank the others in order.
Theanswer :
Microsoft
General Electric
Intel
Marlboro
Coca – cola
IBM
Mc Donald’s
Nokia
Disney
Mercedes
Vocabulary
Brand Management
Match these word partnerships to their meanings.
B
R
A
N
D
PRODUCT
1. Loyalty
a. the name given to a product by the company that makes it.
2. Image
b. using an existing name on another type of product
3. stretching
c. the ideas and beliefs people have about a brand
4. awareness
d. the tendency to always buy a particular brand
5. name
e. how familiar people are with a brand
6. launch
f. the set of products made by a company
7. lifecycle
g. the use of a well-known person to advertise products
8. range
h. When products are used in films or TV programs
9. placement
i. The introduction of a product to the market
10. endorsement
j. the length of time people continue to buy a product
Answer:
1.J
2.C
3.B
4.E
5.A
6.I
7.D
8.F
9.H
10.G
Complete these sentences with word partnerships from exercise A
BRAND
the creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin bride is an example of … brand stretching …
Consumers who always buy Levi’s when they need a new pair of jeans are showing…Brand awareness…
not enough people recognize our logo; we need to spent a lot more on raising …. Brand Image…
PRODUCT
David Beckham advertising Vodafone is an example of … product endorsement..
A…Product launch... consists of introduction, growth , maturity and decline.
the use of BMW cars and Nokia phones in James Bond films are examples of … Product placement…
Make sentences of your own using the word partnerships in Exercise A.
I pay some loyalty to that company because I used their name of products for use in my own products
Reading
Outsourcing Production
Why do some companies make luxury products abroad rather than at home?Because they trust about the quality for the products
Read the article and answer these questions.
Which brands are mentioned? Do you know which country each is from? Burberry (Italy), Coach (US), Prada (Italy), Gucci (Italy)
Which companies make all of their products in their own country? Prada makes all of their products in their own country
Made in Europe
By Jo Johnson, Fred Kapner and Richard McGregor
Almost every fashion label outside the top super-luxury brands is either alreadymanufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo’s Japanese licence for 20 ten years. This means that almost half of Burberry’s sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group’s European-made products.
Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe.
In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says “ The Asian Consumer really dos believe – whether it’s true or not – that luxury comes from Europe and must be made there to be the best.’
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci’s production of shore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says:’ The “Made in Italy” label is important but what we are really offering is a style, and style is an expression of culture.’ He therefore recognizes that quality fashion items may not always need to be produced in italy.
Amitava Chattopadhyay, professor of marketing atInsead, the business school, says:’ A brand is a set of associations in the mind of the consumer and one of these is the country of origin. . For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong’.
From the Financial Times
FINANCIAL TIMES
World Business Newspaper
C Which of these statements are true? Correct the false ones.
Coach has no longer factory in Puerto Rico. [true]
Coach, like many other companies, is outsourcing its product to reduce costs. [true]
Some Japanese people choose to buy Burberry products made in Europe rather than in Japan. [true]
Sanyo’s store in Tokyo sells Burberry’s product made in Asia. [false]
According to Domenico De Solle, the best luxury products are made in Japan. [false]
Gucci is planning to outsource some of its products. [false]
Partizio Bertelli believes that luxury fashion products should always be made in Europe[false]
Amitava chattopadhyay says that companies need to pay careful attention to where they manufacture their products. [true]
Choose the best summary of the article.
Most manufacturers of luxury brands do not wish to produce their goods in low-cost countries because their believe that it will damage their brand image.
Most manufacturers of top brands now produce their goods in low cost countries. Consumers no longer care about where the products are manufactured.
Asian consumers think that European luxury goods are of high quality. The current trend of making such goods in Asia could damage the reputation of these luxury brands.
*Cis the best summary of the article
Language Review
Present simple and present continuous.
The Present simple and Present continuous have several uses.
We use the present simple to give factual information, for example about company activities.
Coach outsources all its products.
Does Burberry outsource its products?
We use the present simple to talk about routine activities or habits.
I always buy Armani suits. Do you usually buy designer brands?
We use the present continuous to talk about ongoing situations and projects.
Sanyo is now reacting to this demand.
We use present contiuous to talk about temporary situations.
We are testing a new brand at the moment.
A. Which of the time expressions below do we usually use with the present simple? Usually, every day, often, nowadays, once a month
B.Which of the time expressions do we usually use with the present continuous? This year, now, nowadays, currently, at the moment, these days
Which are used with both? Nowadays
Usuallythis year every day now
Often Nowadays once a month
Currentlyat the moment these days
Complete these sentences with the present simple or the present continuous forms of the verbs in brackets.
1.a. This year we aretrying (try) to develop a brand with personality.
b. We usually develop (develop) brands that say something.
2. a. Powerful brand names create (create) strong costumer loyalty.
b. At the moment we are looking (look) for a new brand name that suggests something about the product’s benefits and qualities.
3. a. L’Oreal sells(sell) cosmetics and toiletries to customers around the world.
b. This year L’Oreal isinvesting(invest) over 180£m in R & D.
4. a.The marketing department always keeps (keep) within its budget.
b. Because the company made a loss last year, the marketing department is trying(try) to reduce costs.
Complete the text below with the present simple or present continuous forms of the verbs in brackets.
At the moment I am working (work) for a cosmetics company. We offer a full range of cosmetic products and sell (sell) cosmetics and toiletries around the world. Our main cosmetics brand dominate (dominate) the French market and it is doing (do) well in the rest of Europe at the moment, too. In fact, the brand becomes (become) more and more popular throughout the world and our market share grow (grow) everyday.
We usually develop (develop) and extend (extend) productsunder our existing brand name. The brand is distinctive and stands (stand) out from the competition. However, this year we are creating (create) a completely new brand of cosmetics.
Discussion
Two Promotions
A.Work in pairs. Student A reads case 1 and answers the questions. Student B read Case 2 and answer the questions.
Case 1 : Harley Davidson.
In 2003 the Harley Davidson brand was 100 years old. Although its brand image is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One (1954), the typical consumer is very different. They are likely to be rich, middle-aged accountants trying to recapture their youth. The average age of Harley Davidson customers is 46 compared with 36 for the rest of the motorbike industry. At the party to celebrate the centenary, the surprise performance was actually Elton John, rather than the Rolling Stones who many people had expected. This caused many of the 150,000 riders and dealers to leave the event very unhappy. Although sales and earnings for Harley Davidson have been increasing for the past 18 years, many people see the trouble on the road ahead. The problem is Harley Davidson’s typical customers from the baby –boom generation (1946 – 1964) and, as these customers get older, Harley Davidson may find its market shrinking.
What is the brand image of Harley Davidson? Brand image is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One (1954)
Why were many people unhappy about the music at the party? Because, At the party to celebrate the centenary, the surprise performance was actually Elton John, rather than the Rolling Stones who many people had expected.
What problem could have Harley Davidson have in the future? The problem is Harley Davidson’s typical customers from the baby –boom generation (1946 – 1964) and, as these customers get older
What can Harley Davidson fo to preserve it sales? Should it change its brand image? Should it look for a new market segments? Should it stretch its brand? My opinion is Harley Davidson should look for a new market segment
Case 2 : JCB
JCB is a world-famous engineering company. It was foundedin 1945 by Joseph Cyril Bamford. He began his business working alone in a small garage. JCB makes construction and agricultural equipment such as tractors, earth-moving vehicles, and loading machines. Now its worldheadquarters in England is one of the finest engineering factories in Europe. The company produces over 130 different models on four different continents and sells a full range of equipment in over 150 countries. It is truly a global brand.
JCB’s researchshowed that its customersassociated with the company with the following brand values :’yellow,’digger’, and ‘durable’. Adult saw the brand and being functional. Children, on the other hand, saw the brand as ‘big’, ‘muddy’ and ‘fun’. JCB made a decision to stretch its brand.
1.Where does the name JCB come from? JCB come from the name of Joseph Cyril Bamford. He is founded a world-famous engineering company(JCB)
2.What was surprising about JCB’s customer research?JCB’s research showed that its customers associated with the company with the following brand values :’yellow,’digger’, and ‘durable’
3.What sort of products do you think JCB developed as a result of its research? JCB makes construction and agricultural equipment such as tractors, earth-moving vehicles, and loading machines.
Can you think of a similar example of brand-stretching in your country?
Useful Language
Asking for opinionsAgreeingMaking suggestions
How do you feel about…..?That’s trueI think we should….
What do you think?I agreeHow about… ?
What’s your opinion?Absolutely / exactlyWhy don’t we … ?
What’s your view?I think so too.Perhaps we could….
Giving opinionsDisagreeing
I think……./ I don’t think ………I see / know what you mean, but….
In my opinion…….I’m afraid I can’t agree
Maybe, but…
UNIT 2
TRAVEL
A. Answer these questions individually. Then compare your answers with a partner.
How often do you travel by air, road and sea? I often travel by the road, seldom travel by air and never travel by sea
What do you enjoy about traveling? What don’t you enjoy? I enjoy my travelling because I will know a lot of new place, so I have new experience from mytravelling, and I can relax, make my stress go out
I don’t enjoy my travelling when time to back to home
Put the following in order of importance to you when you travel?
Comfortsafetyprice reliabilityspeed
safety
comfort
price
realibility
speed
Does the order change for different types of travel? Yes, It does
B. Choose the correct word from the box to complete the following list of things which irritate people when flying.
Seatstrolleysqueues luggage
Roomcancellationsfoodjet
Not enough leg trolleys
lost or delayed seats
long queuesat check in
poor quality foadand drink
no baggage roomavailable.
overbooking of luaggage
flight delays and cancellations
jet -lag
Vocabulary
British and American English
A. Match the words and phrases below which have the same meaning. For each pair decide which is British English and which is American English.
subwaya. motorway [ 6 ]
city centreb. lift [ 8 ]
carry-on baggagec. public toilet [ 7 ]
one wayd. schedule [ 10 ]
returne. economy class.[ 9 ]
freewayf. single [ 4 ]
rest roomg. parking lot [ 11 ]
elevatorh. underground [ 1 ]
coach classi. hand luggage [ 3 ]
timetablej. round trip [ 5 ]
car parkk. downtown.[ 2 ]
B.Work in pairs. Use words or phrases in American English from exercise A to complete the text below.
My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an accident on the motorway When I got there I found the lower level of the airport public toilet was flooded. Next my hand luggage. was closed and there were no cabs at all. After long time trying to read the scheduleand waiting for forty minutes, we finally got a bus economy classand found the hotel, but the liftwasn’t working and our rooms were on the fifth floor.
Reading
Air Rage
A. Answer these questions before you read the article.
1, What was your worst experience when traveling by air? The worst experience is when we camelate to the airport only just a few minute from a schedule but our ticket was cancelled
2. Why do some people get angry when they are traveling on a plane? Because the flight
often was a delay, a cancellations, and service from the flight company not satisfy
Road ragers in the sky
By Derek Brown
Airlines and their long-suffering customers are reporting a steep climb in air rage incidents. Some incidents are apparently caused by problems which are familiar to many regular travellers. One case reported from America stemmed from an interminable delay in takeoff, when passangers were cooped up in their aircraft on the tarmac or our hours, without food, drink or information. Mass unrest is less common the individual misbehaviour, as in the case of the convict who recently went crazy on a flight, attacked the crew and tried to open the door in mind flight.
The psychology of air rage is a new are o study, and there are almost as many explanations as examples. Most analysis of the phenomenon blame alcohol, but many people now think that the airlines are at fault. To cut costs, they are cramming ever more passangers into their aircraft, while reducing cabin crew, training, and quality of service, all o which increase passenger frustration. In addition, there are increasing concern in the US about another cost-cutting exercise, which could seriously harm passengers’ health: cabin ventilation.
I.Modern aircraft are equipped with sophisticated air conditioning devices – but running them at.optimum capacity burns up valuable aviation fuel. Many airlines routinely instruct their flight crews to run the systems on minimum settings. Champaignes for improved air quality claim that this can lead to irritability and disorientation.
In the US, the soaring number of passenger complaints across a wide range of issues is reflected in a number of new internet sites which criticize the airline and demand better service. One of the sites is demanding an air passengers’ Bill of Rights.
Cabin and flight crews, who are in the front line of the battle against disruptive and dangerous in-flight behaviour, have called for stiffer penalties against the offenders. Management have also called or legislation – while denying that its cost-cutting practices have contributed to the problem. But there are some signs, in the US at least, that the airlines are at last attempting to respond to customer dissatisfaction. Some major lines have announced concessions to the most frequent complaint for all, and are removing seats to make more room for their customers.
Exercise:
A.COMPLETE EACH DIALOGUE WITH THE CORRECT FROM OF GOING TO
OR WILL
1A.I’m really sorry,I can’t take you to the station .Something has just come up
B.Oh,don’t worry,I will take(take) a taxi
2A.We’ve chosen a name four new low-cost airline
B.Really,What will you call(you/call) it?
3A.Have you decided how to increase the number of passengers?
B.Yes,we aregoing to offer(offer) a family discount at weekends.
4A.I can’t send an e-mail to the travel agent;my computer’s just crashe
B.Write down your details and I will fax(fax) them over for you.
5A.How’syour daughter?
B.She’s fine.She is going to learn(learn) to be a pilot for the flying doctor service next
Year!
B.USE THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE TO COMPLETE
THE SENTENCES BELOW
1.His flight arrives at 9 o’clock tomorrow morning.
2.We’re staying at the Hilton Hotel for next month’s sales conference.
3.The next seminar is begins at 3 p.m
4.I am travelling by train from Paris to London next time.
5.The boat is departs at midday so you have the whole morning to get ready.
6.The delegation from China are seeingthe Chairman the following Monday
C.WORK IN PAIRS.TAKE TURNS TO COMPLETE THE SENTENCES BELOW.USE
GOING TO,WILL,THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE.
1.I’m sorry,I can’t attend the sales meeting tomorrow, I will attend the sales meeting next week
2.The marketing department have decided on their travel plans for the next month, the passenger will get discount for buy ticket 6 month before
3The trains are delayed because of bad weather,so the passenger must be patient wait the train come
4.Don’t worry if you can’t drive me to airport, I will take a taxi
5.I’ve got the details ofyour flight to Turkey It is going to take along flight to there
6.Oh,no!There’s been an accident and the traffic is verycrowded
